Seminario Interno FEN - Universidad de Chile

27 de diciembre de 2017, 13:00 horas, sala T-504, Facultad de Economía y Negocios

1-Título: Neurocognitive Sources of Misperception of Feedbacks in Managerial Decisions
Autores: Juan Pablo Torres y René San Martin

This article explores some cognitive sources of misperception of feedback in dynamic environments. Operational Research and Management Science (ORMS) literature has highlighted two key failures, which explain misperception of feedback: Stock-flow failure and failure to account for time delays. We develop a cognitive neuroscience experiment based on the traditional beergame to understand how the brain processes the stock and flow signals. We recorded and analysed brain electrical responses to the presentation of stock and flow information in an adapted version of the classical beer game. Our preliminary results suggest that, neurally, participants process stock and flow information differently in terms of their recruitment of both attentional and reward-processing circuits in the brain. We discuss how this might be a source of misperception of feedback.